Search Engine Optimization (SEO) is the process of enhancing the visibility of an individual website or webpage. This is done for popular search engines, mainly Google. The process is comprised of organic search results for targeted keywords. To simply state, the natural and unpaid method of pursuing this is referred to as organic.

SEO proves to be an effective strategy for marketing online. It is pretty much obvious that if the website possesses a higher position and visibility in search engines for different keywords then it will receive far more visitors and as a result generate more revenue for the particular business or service.