Digital Marketing (SEO)

Overview

Search Engine Optimization (SEO) is the process of enhancing the visibility of an individual website or webpage. This is done for popular search engines, mainly Google. The process is comprised of organic search results for targeted keywords. To simply state, the natural and unpaid method of pursuing this is referred to as organic.

SEO proves to be an effective strategy for marketing online. It is pretty much obvious that if the website possesses a higher position and visibility in search engines for different keywords then it will receive far more visitors and as a result generate more revenue for the particular business or service.

Curriculum For This Course

Introduction

 Basics Of Online Marketing

 History Of SEO

 What Is SEO?

 Why Do We Need SEO?

Basics Of SEO

 How To Implement SEO

 What Are The SEO Tools

 Website And Content

 Importance Of Html

Fundamentals Of SEO

 Keyword Analysis

 Website Analysis

 Tools Used For Analysis

 Off Page Strategies

Webmaster Tool Practices

 Analytics How To Track And Analyze

 How To Create Custom Reports

 How To Report Using Analytics

 How To Maintain Webmaster Tool

 Excel, Word And Presentation

How To Win SEO

 Competitor Analysis

 Understanding The Client Needs

 How To Upgrade And Stay Updated

 Mobile Optimization

 Core Logics Of SEO

Advanced SEO

 Content Marketing

 Brand Reputation

 Affiliate Marketing

 Social Media Optimization And Marketing

 Email Marketing

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